Here is another fashion jewelry necklace that is hot right now. It is a big rhinestone cross on a long chain. The customers grabbed these just as fast as I could restock them. Again, it was a surprise to me. I had better order more from my wholesale supplier, before they sell out too.
Recently, I set up a vendors table at an art show that has very good foot traffic. One item that kept selling was a rhinestoned owl on top of a key with a long chain. Every time I put one on the table, a customer snatched it up. I put out another one and it was sold in under a minute. I sold out of the item (a dozen) in under 2 hours. It was amazing. I am ashamed to say that I passed by buying this item many times, thinking it was stupid. Luckily, I finally bought them. I knew that keys, owls and long chains all sell okay. Combined, they are an explosive combination that many can’t resist. So I highly recommend that business owners buy this jewelry product (or something similar) wholesale right now.
Look for pieces that will sell fast. You don’t want to get stuck with items that sit. Different styles sell better in different locations. Black, clear, silver and gold move well. Ethnic customers might like colors better. Stay away from trademark items if they are not real. The penalties are too severe. However, do look for styles that have the same flavor as trademarked items. Keep up to date with the styles they are showing in the malls, and in the fashion magazines. Don’t be swayed by a super cheap price, free shipping or discounts. None of that will matter when the merchandise is sitting. Fashion jewelry is meant to sell fast with a high markup. And be very wary that you are not buying closeouts. Look for the word closeout on the website. You don’t want to buy jewelry that didn’t sell for someone else. If you do have some items that aren’t selling well, put them on sale. You can still make a profit on them. Sell them at cost if you have to. Your customers will appreciate the deal, and you can then use the cash to buy more hot items.